European Social Fund in England
2007 - 2013
Future - Promoting ESF
A new ESF logo has been designed to promote the 2007–2013 ESF programme in England and Gibraltar. Here we look at how the new logo and supporting publicity measures will raise awareness of the programme.
The new ESF logo and publicity measures are designed to promote the 2007–2013 programme internationally.
Publicising ESF across the European Union
2007 marks the 50th anniversary of the Treaty of Rome, which established the European Economic Community and the European Social Fund. Throughout the year, European institutions and Member States are organising events and activities to mark the anniversary.
During the year, Member States are also publicising the launch of their 2007–2013 ESF Operational Programmes and celebrating their achievements from 2000–2006 programmes.
The organisations managing ESF programmes and projects have specific responsibilities to publicise ESF. These include ensuring that ESF is made more visible to European citizens at national, regional and local levels and that participants in ESF projects are aware of the role played by the fund and the EU.
Publicising ESF in England
In England, throughout the 2000–2006 ESF programme, a wide range of measures has been taken to publicise how ESF is improving the skills and job prospects of over four million participants. Measures include websites, events, magazines, e-zines, booklets, DVDs, webcasts, press releases and the display of ESF plaques at Co-financing Organisation (CFO) and project premises. Increasingly, ESF partners have used celebratory events showcasing the achievements of projects and participants to attract local media attention and raise public awareness.
For the 2007–2013 ESF programme a key aim is to build on these measures and strengthen publicity efforts both nationally and regionally. This will include more extensive use of case studies and human interest stories which have proved very effective means of promoting ESF. There will be opportunities for CFOs and providers to submit case studies of successful projects to the ESF website.
The core publicity requirements are being embedded into CFO and provider agreements and guidance. To support CFOs and providers, a range of publicity materials will be available. At a national level these will include a redesigned ESF website, an e-zine and a new DVD.
The new programme also has a new logo for ESF in England. The logo takes account of the requirements of the structural fund implementing regulation for 2007–2013. Its strap-line ‘Investing in jobs and skills’ summarises the purpose of the new programme. The logo will be used extensively in the years ahead as part of wide-ranging publicity measures. Guidance on how to use the new logo will be available in October 2007 on the ESF website.
Want to know more? In the short term, you are encouraged to subscribe to the new e-zine that replaces ESF News (see earlier article). Further information on publicity developments will appear on the www.esf.gov.uk ESF website.