European Social Fund in England

ESF Communication Plan

The Communication Plan for the 2007-2013 England and Gibraltar ESF programme sets out the information and publicity measures that are being taken to promote the programme, its activities and achievements. The plan, approved by the European Commission in 2008, is available here.

The plan includes details of:

• the aims and target groups.
• the strategy and content of the information and publicity measures to be taken aimed at potential applicants and the public.
• the indicative budget for the implementation of the plan.
• bodies responsible for the implementation of publicity measures and their respective roles.
• how the information and publicity measures will be evaluated.

The publicity requirements are being built into beneficiary agreements and guidance for the new programme. In particular, Co-financing Organisations, other beneficiaries and providers will ensure that participants and the public are informed of the financial contribution of the ESF.

Co-financing Organisations are producing their own ESF communication plans setting out how they will publicise ESF at a regional and local level.